A PEEK INSIDE THE CREATION OF
Chaste'y Gibson, known as "The Vocal Encourager," is a beacon of hope and resilience. Rooted in her own personal journey of overcoming adversity, Chaste'y embodies the transformative power of faith. As a pastor, mentor, and founder of The Vocal Encourager Coaching, Chaste'y dedicates her life to guiding individuals to uncover their divine purpose and fulfill their God-given blueprint. She also serves as the host of the annual Faith Walk Conference, alongside her role as the CEO and founder of Faith Builders Network.
Chaste'y's mission is to inspire others by sharing her own experiences and equipping them with the tools to awaken their destiny on purpose. She offers a wealth of experience in ministry, coaching, and public speaking, leading Faith Fridays with Friends™ and guiding a wide range of individuals—from thought leaders and entrepreneurs to ministry gifts—on their own transformative journeys.
Deliverables
WHAT WE PROVIDED
Brand Identity Development
Website Design
Brand Collateral
Social Media Campaigns
Main Event Flyer
Supporting Event Flyers
Retractable Banner
Ebook Cover Design
Event Backdrop Banner
Product and Apparel Development
Scope Of Work
For Chaste'y Gibson, we created a cohesive brand identity for her personal brand, The Vocal Encourager, as well as her associated ventures, including Faith Builders Network and Faith Walk Conference. The development of her brand focused on encapsulating her core mission of empowering others to discover and fulfill their divine purpose.
We provided a range of services to reflect this mission, starting with the creation of a strong, inspiring logo that speaks to her resilience and faith. To complement this, we crafted brand collateral such as an Ebook cover design for the 40 Day Faith Challenge, social media campaigns to promote her brand and events, and event flyers for the Faith Walk Conference, including the main event flyer and supporting materials.
Further, we developed a suite of visual materials, including backdrop banners for events, apparel and merchandise design, and retractable banner designs, all contributing to a unified brand experience. Additionally, we designed and developed her website, which serves as a hub for her coaching services, events, and overall brand presence. Through careful attention to detail and alignment with her mission, we ensured that her brand resonated deeply with her target audience while reflecting her empowering message of faith, resilience, and purpose.
The Execution
